MiniMax was born out of a simple belief: more isn’t always better—better is better. We were tired of skincare products packed with unnecessary fillers, so we set out to create something different—a serum with only the essentials, delivering maximum results.

It all started at a local Sunday market in New York, where we introduced our Brightening Dark Spot Serum to customers, sharing the power of minimalism in skincare. We saw firsthand how a clean, no-nonsense formula could transform problem skin—starting with our own. Now, we’re here to share it with you.

Minimal ingredients. Maximum effect. That’s MiniMax.